That is a very interesting product, it is about 4 times the price of a regular safety helmet, but it has a lot of features that you wouldn’t in a regular plastic one. It has a Bluetooth transmitter that can be used to communicate with teammates, send alert in case of emergencies, listening to music and you can control all that with a mounted remote on your handlebar. They even supply the mounting for your smartphone. My only concern, like with most companies that produce equipment with a lot of feature is; where are their expertise? Will I get an unsafe helmet with a lot of cool gadgets?